Our business aims to produce gorgeous fine art gifts and homewear that can be enjoyed everywhere. Why limit your favourite artworks to the walls when you can enjoy them all day long - on the bus, at the shops, even at the beach!
The business is run by Rebecca Cowdry, who stepped out of her life as a global IT project manager about 8 years ago. She says "when I left my 'old' job, I was looking to set up an innovative business that I could organise around family life. It was just as the country was going into recession and it wasn't the best time to be starting up a new venture, but that fact in itself gave us an idea. We believed that art should be accessible and inclusive, and affordable to all budgets. We set about creating a range of unlimited edition fine art tea towels. The response was amazing."
Within a year they were selling to nearly 100 shops and galleries around the UK.
Rebecca's business partner is her real life partner, Sally Patrick, who runs Hayletts Gallery in Maldon, Essex. Sally has over 20 years experience dealing in art and her knowledge of the artworld was invaluable. Sally remembers how they selected the first artworks for the tea towels "there were so many artworks to choose from and naturally the talent of the artist is paramount. We wanted them to be striking and cheerful but equally important is the artwork reproduces well on to fabric." It's important to us that the integrity of the artwork is not lost in the production process. There are many, many art tea towels and other art housewares on the market but often they have been designed for the product or are heavily edited to fit the shape of a product. Our approach is quite different. We work closely with the artist each step of the way to ensure that the artwork is faithfully re-produced and is not altered in any way that is not sanctioned by the artist. Most of our products use artworks that have been previously published by the artist in limited editions, they are not created exclusively for us. We like the purity of this approach. Our products are not contrived, they are all about the art and the artist.
SUPPORTING BRITISH ARTISTS
We celebrate the artist as well as the artwork. Quite often people buy an attractive image without knowing what it represents or who created it. Our specially designed packaging includes a short biography of the artist, their background and inspiration. We hope this will bring you closer to the person behind the artwork. Don't worry if you loose the packaging, where possible each product includes the artwork and artists name, and you can always find out more information on our website or by contacting us.